Every audience is different – and with SynQ’s customized POP capability, every message can be different. Our local-store marketing platform enables companies to create marketing templates with built-in fields that are customizable – whether text, imagery, dates, whatever you determine. Then individual locations, or locations within a certain region, can easily go online and tailor the POP or the direct communication to meet their local needs. It’s powerful automation bringing the best of both worlds – highly localized marketing, plus strong brand control.