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Synq Solutions Partners with Krystal with Focus on Streamlining POP Execution and Local Marketing

ATLANTA, August 15, 2011

Synq Solutions, the premier provider of in-store marketing materials for the QSR, fast casual and retail industries, announced that they are now handling the marketing execution for Krystal, a quick service restaurant chain known for their variety of "nothin' like it" menu items (including the unique, small-sized Krystal burgers) and great customer value.

"We're thrilled to provide The Krystal Company, the oldest quick service restaurant in the South, and a cultural icon, with our full spectrum of services. With an innovative menu, small, square Krystal burgers, and a great breakfast menu, our Intelligent Profiling technology and Local Restaurant Marketing capabilities make it an ideal partnership," said Mike Snyder, CEO of Synq Solutions.

Krystal chose Synq Solutions to handle their print and fulfillment processes to ensure efficient and accurate delivery of materials to each restaurant location. "At the end of the day, the most important part of fulfillment for us is getting the right POP to the right store at the right time", said Brad Wahl, Vice President of Marketing for The Krystal Company. Additionally, they wished to streamline their POP execution process to service individual store preferences. "We chose Synq Solutions for their commitment to accuracy, innovative practices, and established experience in the QSR industry," added Wahl.

With the recent launch of Synq's Promonet on-line ordering system and local marketing tool, Synq Solutions and Krystal are looking forward to a strong partnership that will benefit the entire Krystal brand.

About Synq Solutions
Synq Solutions is the nation's premier provider of in-store marketing for the QSR, fast casual and retail industries. The company streamlines the print and fulfillment process of marketing execution so clients can reduce costs and reclaim time to focus on their core business. Synq is headquartered in Atlanta with printing and fulfillment centers in Atlanta and Las Vegas, and currently serves over 56,000 locations across 22 concepts. For more information, please visit www.synqsolutions.com.

About The Krystal Company
Founded in 1932, Krystal restaurants have become more than sparkling-clean eateries where friendly employees serve up fresh, delicious food. Krystal has become a cultural icon and an experience that virtually every man, woman and child in the South has shared. The Krystal brand – and the great food, service, value and